Pioneering timeless and free-spirited animation
that breaks new ground

NEWS

Toei Animation Launches “ETERNA Animation”, a New Brand Dedicated to Original In-House Productions

About ETERNA Animation

The Brand’s Promise: "Pioneering timeless and free-spirited animation that breaks new ground."
The brand name "ETERNA" (meaning "eternal") reflects Toei Animation's aspiration to create works that linger deeply in the hearts and memories of viewers. Guided by five core creative values—Originality, Exclusivity, Artistry, Quality, and Decency—the brand seeks to deliver new stories, spotlight new voices, and explore expressive new forms of animation with artistic freedom and lasting emotional impact.

Debut title: "FOXING: Kitsuné-tsuki"

The first title under the ETERNA Animation label is the short film FOXING: Kitsuné-tsuki, directed by Takeru Shinozuka in his commercial directorial debut, with a targeted release in 2026.

The story explores universal themes such as isolation, fantasy, and the confrontation of the self in contemporary society. It poetically and visually depicts the protagonist's emotional transformation as she journeys toward personal liberation.

Shinozuka, born in 1994, graduated from Tokyo Zokei University and joined Toei Animation thereafter. He has earned attention within the studio for his unique hands-on approach, consistently managing direction, storyboards, and character design himself.

The producer of the film is Yoshihide Moriyama, whose diverse credits include ELEMON, Tokyo 7th Sisters: Bokura wa Aozora ni Naru, and Ring ni Kakero series. Moriyama is committed to realizing the film in line with the ideals of ETERNA Animation while cultivating it as a work that resonates globally.

FOXING: Kitsuné-tsuki will be introduced to the world at the MIFA Talent Panel during the Annecy International Animation Film Festival and Market 2025. The session will present pre-production materials, including visual boards and character design, as a world-first Work-in-Progress presentation.

Director Shinozuka and producer Moriyama will appear on stage to share the project's creative background, the vision behind ETERNA Animation, and Toei Animation's ambitions for the future of original animation.