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Nearly half a century has passed since Toei Animation Co., Ltd. was first established in 1956. During that time, we have produced many celebrated works ranging from feature films such as "The White Snake" and "Puss 'N Boots", to TV series starting from "Ken, the Wild Boy" on to "Dragon Ball", "Sailor Moon", "Digimon Adventure" and "One Piece". There is no greater joy for us as an animation production company than to see children who grew up watching our works become parents and have their children in turn, enjoying our creations as well.
Recently, the film market has begun moving greatly towards digitalization, internationalization and diversity in the media. While making use of the latest digital film technology, we have been creating over 250 episodes each year. The content in our possession come to a total of approximately 8,300 episodes, which accounts for about 4,100 hours. This 21st century is to be an "age of creative ability and the possession of film resources". Therefore, the ability to create high-quality content that can be accepted internationally and the power to place owned works into full use will become the dynamic forces that will be pulling the IT society of the 21st century along.
With the largest number of film resources in Japan, and one of the leading numbers of titles in the world, the time has come for us to fully exercise our strengths. We have come to be recognized "Toei Animation of the World". As the leading company in the animation industry, and as the first animation company to be publicly listed on the JASDAQ stock exchange, we hope to continue to deliver dreams and aspirations through our animation works to the people of the world. |
In a time where the numbers of animation programs are increasing at the same time the number of children are decreasing, there is bound to be competition between Animation Companies.
In this age, Toei Animation will aim to maintain and develop our position as the leading company in the animation industry with the "ABCDE Plan".
A. American market
B. Broadband business
C. Computer-graphic (CG) production
D. DVD business
E. E-commerce business
While making use of the latest digital film technology, including computer graphics, we create over 250 episodes a year, and have succeeded in digitalizing our immense stock of titles. The positive business performance that we have been getting in the 21st century can be said to be a result of the success of the DVD sales of our past work including "DRAGONBALL Z", and our business in the American market, which is said to be the biggest digital market in the world.
Along with the establishment of Toei Animation Incorporated in the United States to further expand our overseas business, we will also aim to improve the content of service in the fields of broadband film distribution and e-commerce, whose future growth has been forecasted.
In the digital age in which new things soon become old, our foundation of management is the same as in the analog era. The general policy of "proposing better plans, completing better works, drawing in more customers, and producing more business chances" will never change. Toei Animation will continue creating high quality works and expand business chances in each field of ABCDE, to take flight as a true global animation company.
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